6 Questions to Spark New Year’s Business Planning

Whether you’re planning global expansion for your business or you just want to see if it’s time to design new business cards, December is a great time to revisit your business. Pull up a chair, get a cup of eggnog, a plate of decorated Christmas cookies, a pad of paper and a pencil and see if any of these questions can help you spark some new thinking.

1.  Why do you have your own business?   [Are you a small business owner or the owner of a home-based business?  Or are you still in the idea stage...the entrepreneurial-thinking stage?]

  • What do you hope to achieve with your business?  Are you looking to augment your current situation or replace it altogether?  Do you plan to serve your local community or do you see a global presence?
  • Can you, in one sentence, declare the purpose of your business?  Do you have a purpose at the core of your business that is larger than the details?

2.  Can you state exactly how big you want your business to be?  Not everyone dreams of being a multi-national, multi-billion dollar business; some people are happy and comfortable being “thousandaires.”

  • Is it big in annual profit margin?
  • Is it big in philanthropic outreach?
  • Is it big in the numbers of people it touches?
  • Is growth part of your plan?

3.  What makes your business special?

  • What differentiates your business from another that is similar?  You might be an independent distributor with a direct selling company, but your business is still your own business – what sets your business apart from another independent distributor selling the same product?  Is is customer service?  Added value?
  • What is your uniqueness?  Is it your product or service?  Is it the quality of customer service your business offers?

4.  Do you know who your customers are? Do you have a business-to-business product or service making other businesses your potential clients?  Do you have a consumer product or service that appeals to a specific niche or does it have broad appeal?

  • Do you know where they are?  Are they your neighbors?  Are they online?
  • Can they find you?  Are you distributing information about your business and products/services in as many ways that potential customers can understand and find?

5.  Do you have a road map of strategies to get you where you want to go?

  • Do you know where you want to be this time next year?
  • Do you have strategies that apply to the short-term “survival” needs of your business?
  • Do you have business-building strategies in place that will lead you to where you’d like to see your business in ten year’s time?

6.  Do you have outlined how you’re going to achieve your stated goals?

  • Do you have recognized milestones in place that will let you know where you are on the path to your goals?

You may not want to totally revamp your 2010 business plan halfway through December, but these questions might give you a way to tweak some spots in that plan to make 2010 more of a positive adventure.

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Feeling good about the Christmas Tree this year

I’m pretty happy with our Christmas tree this year for several reasons:

  1. it didn’t cost an arm and a leg because we opted for a small one
  2. I decided to go with the red ball ornaments, blue lights and iridescent tinsel
  3. the tree itself comes from one of the member growers in Oregon of the Christmas Tree Coalition

Let’s clear something up right away – yes, that is an ornament featuring the character of Captain Jean Luc Picard from Star Trek: The Next Generation, and that is indeed an ornament of the Deep Space Nine space station from Star Trek: Deep Space Nine.  For an explanation of why my Christmas tree has spaceship [and related] ornaments see this week’s Forbes.com article, “Holiday Helpers.” In the second half of the article I explain this.

In years past we’ve spent the greater part of $100 on a Christmas tree – they aren’t inexpensive anymore if you want a tall one.  Some years we do want a tall one.  This year, however, I wanted almost a Charlie Brown tree – some small little orphan tree I could love and pamper.  My husband brought home this little guy that barely stands 5′ tall.  And it didn’t cost much which fits this year’s budget.

The tree came with a two tags, one had instructions for how to trim the bottom of the stump and prep it for the tree stand.  The other tag was information about the Coalition of Environmentally Conscious Growers. I have never heard of this coalition previous to this and feel this is worth mentioning.  The tag “…certifies this tree was grown on a farm that was evaluated by an independent auditor using the following criteria [expanded on from their website]:

  • Riparian/Wetland Management – focus of this element is on the measures taken and management practices employed to protect areas adjoining streams and waterways….
  • Soil and Water Conservation – goal must be to minimize soil losses through conservation tillage and other erosion control practices….
  • Nutrient Management – Care needs to be taken to use the proper fertilizers and amendments to provide for the needs of the trees while not applying in excess so that it ends up in waterways….
  • Pest Management – Implementation of an Integrated Pest Management (IPM) program is a critical step in environmental protection. While such a program does not exclude the use of chemicals, it includes careful pest monitoring and identification, determining acceptable pest thresholds, and treatment with the least toxic products….
  • Worker Health and Hygiene – A key part to raising quality Christmas trees is a healthy, productive staff. Employee safety and well-being is always a priority…. [author aside: how often do you read on a business' website that they also care about the well-being of the employees?]
  • Biodiversity - includes practices that support and enhance biodiversity throughout the farm. Soil micro fauna, such as bacteria and fungi, break down soil organic matter and help maintain soil quality while recycling nutrients. Many insects are beneficial and prey on agricultural pests. Increasing biodiversity on the farm not only benefits wildlife but also the farm itself….”

Here is another reason I’m pleased with our tree this year:

  1. our purchase as consumers helps this business – that of sustainable, environmentally-conscious tree growers

Very cool.

I write about small and home-based business as well as other business concerns in this weblog.  One thing I’d like to pass along to every business owner to remember: we are also consumers.  The free enterprise system [capitalism] is not so much a give-and-take system as it is a we-have-to-help-one-another system.  I’m a business owner, but I’m also a consumer.  At its most basic it can be described this way: you have a business making chairs.  I have a business making hammers.  You purchase hammers from me.  I purchase chairs from you.  As a business, I need you to need hammers.  As a consumer, I need a business from whom I can purchase chairs.  We all need to help one another in a free market system.

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Once again great customer service added value

This story of great customer service with a huge dose of “added value” involves cats.  And purchasing Christmas gifts.  And it is the antithesis example of the bad customer service I received from a vendor at an event recently.

We were attending a three-day event at the county fairgrounds – there were actually several events going on that weekend at the fairgrounds.  One of them was a cat show, the All Breed Cat Show presented by Fog City Cat Club.  During a break on one of the days I decided to drop into the cat show and see what it was all about.  Admittedly I’m a bit allergic to cat hair, well, I always thought I was “a bit” allergic previous to this because both my daughters have cats and when I visit my nose gets stuffy and my eyes water some.

I paid my entrance fee into the exhibition hall and saw that the vendors were situated right at the entrance area.  So, I browsed.  There was art – paintings, prints, notecards and jewelry; there were sweatshirts and teeshirts with cat images; there were items for cats: scratch posts, beds and food dishes; there were gift items too – coffee mugs, teapots, socks, bags…lots of merchandise.  One vendor had quite a nice collection of items and I saw a few things I thought might make good gifts for Christmas for my daughters.  Before shopping however, I was curious to get further into the building and see all the cats.

Good grief, I got only two rows in before my eyes began watering, my nose got very stuffy and my throat scratchy.  It hit me like “I should’ve had a V-8″ in the forehead that I wasn’t just a bit allergic to cats – I am very allergic to cats.

I turned around and made my way directly to the vendor with the gift ideas I wanted to look at again.  The sales person answered my questions and helped me to make my choices.  She began to get concerned for me because the longer I stayed in the building the worse my allergic symptoms were getting.  Both she and I were hurrying by the time I paid for my purchases using my credit card…in fact, I could barely see because my eyes were watering so much and I sounded very funny saying “Thag you berry muj” as I hurried out of the building.

Now here’s the added value customer service:

  • as she packaged up my purchases, she gave me a gift just for me: a necklace with a charm formed as a bird – I had told her that, whereas my daughters were cat people, I am a bird person
  • she had remembered during our conversation that I was an attendee at one of the other events and could be found at a particular booth…in the scurry to get me and my allergy free of the cats, she had neglected to return my credit card to me [and I to get it back]…she came and found me to give it back

When talking about customer service and giving added value we sometimes forget that the added value can be as simple as courtesy and as expansive as returning someone’s credit card to them.

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What’s the deal with gold and bridge tolls?

There is a song on the Christmas holiday television special, “Rudolph the Red-Nosed Reindeer,” that has Sam the Snowman storyteller singing about “Silver and Gold” on the holiday trees.  Who doesn’t like gold? One of my favorite color combination’s for Christmas decorating is red and gold [blue and silver falls second for me].

I’ve been following financial news this year – who hasn’t? – and wondering what all the fuss is about investing in gold.  I’ve said before that I’m not a financial whiz and certainly no expert in investing.  So I read with interest one of Cliff Pletschet’s recent columns in which he answers some questions for me about gold.  He wrote a column on December 9 in which he touched on a couple different topics, gold included.  About gold he said, “Remember how I recently lamented that gold was not a good investment because of its price volatility, because it doesn’t pay dividends, and because timing is essential since you can make money only by selling before a drop in the price you paid?...”

In asking his questions he answered mine.  Okay gold is a problem because:

  1. price volatility
  2. no dividends
  3. timing is key to the buying/selling for profit

But Cliff goes on to include these issues:

  • “…storage facilities for gold bars and coins have been filled up. HSBC, owner of one of the largest gold vaults in the United States, has told retail clients to remove their small holdings from its lock-up to make room for lucrative institutional investors….”
  • “…Internal Revenue Service has reminded gold owners that gold and silver are considered collectibles, not capital assets…When these assets are held for less than one year, gains are taxed as ordinary income.…”

Okay, so now my list of reasons to avoid gold as an investment is now:

  1. price volatility
  2. no dividends
  3. timing is key to the buying/selling for profit
  4. no place to store my minuscule horde
  5. it’ll be taxed just like a paycheck [if held less than a year - and if longer, according to Cliff's article, "...gains on the sale of gold and silver investments, including gold and silver-backed exchange-traded funds and gold and silver bullion and coins (except certain U.S.- issued coins) are taxed at the maximum rate of 28 percent when held for longer than a year...."

There are those reading this who will have their own list of reasons why gold makes a good investment but after doing a  Google search I found it difficult to find someone who thinks so in a way I can understand.   Dominic Frisby, whose December 1 article at MoneyWeek [dot com], kind of helps. He says in the article, “…Gold remains a great bet…” but then goes on to talk about rising and falling and shakeouts and patterns and corrections and throws in something cautionary about the Dubai credit crisis, “…If the fears stemming from these Dubai debt problems are real and we are on the cusp of another liquidity crisis, then I would expect gold to fall, at least at first. Despite the fact that gold is a safe haven during times of stress in the banking system, there is also a lot of hot and speculative money pushing gold higher….”

I admit to being confused.  Is gold a good investment because its price is high and looking to stay high so that those who watch it very closely can sell if it looks like it’ll drop in price?  Is it virtual gold?  How much gold is actually out there for people to invest in?  Bars? Coins? Jewelry? Do we keep our gold bars in the bank in a safe deposit box and hope that one day we’ll be able to sell it for more than we paid? – kind of like houses in California.  Not good investments, houses in California.

I like reading Cliff Pletschet’s column for two reasons: one, his column appears in my local newspaper’s business section so I can read it over my breakfast with my cup of tea and second, he writes in a way I can understand – I’m not a financial person but he makes it understandable. Thanks Cliff. Well, there is a third reason, Cliff and his wife, Fran have a home-based business and produce a Personal Investment Educator newsletter.  They say this about their business:

  • “…[Personal Investment Educator] P.I.E. is a home-based business operated in Oakland, California by Cliff and Fran Pletschet. Their main goal is to encourage people to educate themselves so they can become independent investors and take charge of their money….”

I like to highlight home-based business as this is my niche.

Speaking of niches…it doesn’t matter if you have a home-based business or a large business, if you live in the Bay Area of California, bridge tolls are about to get financially crippling.   Toll roads and bridges are nothing new and show up all over the country. We ran into toll roads last winter while vacationing in Southern California, traversing highways 241, 261, 133 and 73.  Tolls can nickle and dime you to death it seems.  Here in the Bay Area, a rise in tolls is going to hurt pocketbooks, both during the work week and the weekend.  My husband and I live in the East Bay but occasionally travel to other areas which require crossing a bridge and we currently have to fork over $4.00 each time.

The best write-up about the possible raise in toll fees came in this morning’s paper on the Opinion Page – the Editorial, “Onerous toll hikes.”  I like that word, onerous;’ it means burdensome.  The online article has a different title, but the copy is the same.   The most telling remark for me is this, “…The toll czars say they want to introduce Bay Area motorists to congestion pricing — how arrogant and dismissive that is to those who cannot alter their work hours. Many of these people are in lower-paying jobs and can ill afford to pay an extra $2 a day, or $500 a year, just to get to and from work…”

It’s not just those with 9-5 jobs who cannot change their hours, it’s the many folks who are solo-preneurs who must travel to visit clients and customers…and potential clients and customers.  It’s the many folks who have home-based businesses who must travel to purchase supplies and make deliveries.  Just like the little penguin Ramon in “Happy Feet” who says, “Lemme tell something to joo…” I say to whomever listens, California is a very difficult place to live on a budget.  Housing costs are way too high. Grocery [food and sundries] prices have risen too high. Gasoline prices remain too high. It costs too much to get around.  In this part of the world jobs are in one geographical location and housing in another…most people cannot afford to live near their employment so travel on the freeways and over bridges is necessary.

Yes, I’m complaining.  On behalf of the truckers I’m complaining.   “…The toll for a small three-axle truck would rise from $6 to $15. Large seven-axle semis would see their tolls rise from $13.50 to $35.…” [from the editorial]

And these increases would, of course, be passed on eventually to the consumer.

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Remembering life, not death, of John Lennon

Sometimes I don’t write about business in this weblog and today is one of those times…although the music industry is business, isn’t it?  I subscribe to The Huffington Post online and today’s digest included an article by Joe Scarborough, “Remembering John Lennon Twenty-nine Years Later.” Mr. Scarborough said in the article that he was still in high school that awful day when the world lost an artist – I think it’s always tragic when artistic souls leave this world.   He said in his article, “…I was too young to remember the Beatles as anything more than a former band….”

I was older…am older and remember them very well.  I was barely 13 years old when the Beatles appeared on the Ed Sullivan show.  My memory not recording these details that well, I went to Wikipedia for this information: the British band appeared on Ed’s show three consecutive Sundays.  That first appearance I saw because our family watched the Sullivan show religiously every Sunday night – we gathered to watch Bonanza also – television in my youth was a way for the family to be together.  And I remember this first appearance very well for a couple of reasons:

  1. my newly teenage heart jumped in instant love when I saw and heard these “long haired” crooners singing “I Want to Hold Your Hand.” I learned the song by heart after one hearing as is the way with teens.
  2. my dad was appalled; he thought they were too loud, too raucous and would ultimately have a very bad influence on his oldest child

I didn’t get to watch the Beatles’ subsequent appearances because dad would have none of it.  Nor did I get to purchase their albums.  I had to listen to their music on my little transistor radio [anyone remember those?] and at my friends’ homes.  My dad was very much Benny Goodman and maybe Paul Anka music, but certainly not the Beatles.

When John Lennon was murdered I was on the cusp of my thirtieth birthday.  I had a toddler and small baby and remember that night quite well.  It was awful.  What a waste.  I will never understand what drives one person to murder another.

I agree with Mr. Scarborough’s thoughts in his article about how music affects our lives; he says, “…The Beatles gave me a love for music that got me through one heartbreak after another….”  Music can help us translate emotion and transport thoughts.  Music stirs our souls and excites our imaginations.  Speaking of which, can you imagine what my dad thought of Jimi Hendrix and Janice Joplin’s music?  Let’s not even go there!

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